Company Development and Brand History
ALBERT KREUZ stands for functional underwear and clothing designed for business, everyday use and maximum comfort. Since its founding, the company has continuously evolved – with new ideas, innovative materials and a clear goal: creating products that work reliably under outerwear.
Company Development
2008
Foundation of ALBERT KREUZ GmbH
with the goal of developing the best underwear for men wearing dress shirts, offering excellent customer service and making no compromises in either area.
The first product was the “Berlin” undershirt – sleeveless, extra long and with a slightly deeper V-neck in white. At that time, such a model was not available on the market. With the first sales, new fabric was purchased and production gradually expanded – marking the beginning of ALBERT KREUZ business underwear.
Foundation of ALBERT KREUZ GmbH
with the goal of developing the best underwear for men wearing dress shirts, offering excellent customer service and making no compromises in either area.
The first product was the “Berlin” undershirt – sleeveless, extra long and with a slightly deeper V-neck in white. At that time, such a model was not available on the market. With the first sales, new fabric was purchased and production gradually expanded – marking the beginning of ALBERT KREUZ business underwear.
2009
First skin-tone undershirt
The first skin-colored undershirt for men is launched – a global innovation. Initially unusual, it quickly becomes a defining feature of the brand.
2010–2015
Expansion of the product range
The collection grows steadily with new fabrics, additional styles and shorts in various colors.
2015
Appearance on “Die Höhle der Löwen”
No deal is made due to margin concerns, but the appearance generates strong visibility and supports further growth.
2017
Women’s collection
The first women’s collection is introduced and successfully established.
Industrial research projects
Participation in collaborative research projects within the AiF network.
2018
Production expansion
Production expands to Portugal for high-precision Clean Cut products. Core principles remain unchanged: quality and fair conditions.
2018
Clean Cut, Merino wool and scarves
Introduction of seamless Clean Cut underwear, merino wool products and accessories.
2020
Pandemic impact
Demand shifts significantly. ALBERT KREUZ starts mask production – nearly 100,000 masks produced and sold.
2023
New packaging solutions
Introduction of new packaging concepts. More details here: Packaging at ALBERT KREUZ
Our Philosophy
From the beginning, ALBERT KREUZ has focused on functional underwear that remains as invisible as possible under clothing while offering maximum comfort. This includes thoughtful cuts, suitable colors, premium materials and high-quality manufacturing.