ALBERT KREUZ - business underwear – not only a new brandALBERT KREUZ: men’s business underwear – since launching the online shop in november 2008 the little company achieved a significant growth.
The founder, Mr. Uwe Schmidt, a former insurance employee and typical businessman who dressed in a formal jacket, dress shirt and tie every day, discovered that in the whole market with its various different types of men’s underwear something is missing: underwear especially tailored for the needs of businessmen. Lots of manufacturers offer undershirts, briefs and boxers in every imaginable form, but the real business underwear was missing. Every time Mr. Schmidt was looking for the perfectly fitting underwear some detail was missing. That’s when he decided to do it himself and started with these first steps:
- idea, foundation of own company, design of the first business undershirt
- search for high quality fabrics and a German manufacturing company
- completion and testing of the first handmade business undershirt
But what is the difference between a normal undershirt and a business undershirt?
The body fitting cut, the type of the neckline and other special details make the undershirt nearly “invisible” under a dress shirt – it seems to be almost like a second skin. No ugly underwear lines are shining through the dress shirt. The cut of the business undershirt is extra long – so that it stays tucked into pants – even if you wear it in a very “moved” meeting. The seams and the cut of the sleeves are adapted to those of a dress shirt and are therefore covered by the shirt. The special v-neck design allows you to also wear the dress shirt with the top button open - the neckline of the undershirt will remain invisible!
The founder of ALBERT KREUZ also added other little details – like putting the tags in a place where they don't cause disturbance. Lastly, the finest fitting fabrics make ALBERT KREUZ business underwear your first choice for high wearing comfort.
At the beginning the founder was not yet convinced whether his new products would be accepted in the internet-market-place – but the surprise came immediately:
People started to buy, test and recommend ALBERT KREUZ business undershirts. It almost seemed to be a “secret tip” – whoever got the information about the new brand seemed to be privileged. More and more orders arrived and the little company started to grow.
Together with the orders new ideas arrived. ALBERT KREUZ customers are not anonymous “buyers”, instead, they are actively providing feedback about the products, about what else they need and what they think is missing. With their ideas ALBERT KREUZ realized a lot of changes and innovations. Yes, customers are happy with the inventions of ALBERT KREUZ. It seems as if these kind of products were simply missing in the underwear market.
After the the owner Uwe Schmidt invented the first “invisible undershirt” in the classic white color in 2008, ALBERT KREUZ really started a revolution:
Nude/skin color underwear for men! Who dared to think about it before? For years this color was exclusively used for the women's underwear market but now here it is: the first invisible nude/skin color undershirt for men!
After this invention new undershirts with a deep v-neck were added to the range of products. A deep v-neck provides the possibility to wear a dress shirt with up to 2 buttons open without the undershirt neckline being visible. In addition, ALBERT KREUZ boxer briefs, trunks and briefs are extremely comfortable and can be worn in a nearly “invisible” way under the pants.
After the launch of men’s briefs and boxer briefs, ALBERT KREUZ also added business socks and knee high socks to its range of products, both with different functions and in the finest quality. The special feature of these items: boxer briefs and business socks come in the same colors so that you can combine for example red boxers with knee high business socks in the same color. This is “really stylish” for men!
But ALBERT KREUZ does not stop at underwear… As the brand's underwear is particularly created for the perfect businessman, it is obvious that more dress codes must be considered. ALBERT KREUZ silk accessories, made of finest pure Italian silk, add the final touch to every stylish man's business outfit. Tie or bow-tie at your personal measure, scarves or cummerbund – in the ALBERT KREUZ silk accessory shop you can find whatever you need for any occasion – business or ceremonial.
At this time, it seemed that ALBERT KREUZ had achieved the greatest imaginable growth. But no… At the end of 2010 the company started to expand into international markets by launching the online shops www.albert-kreuz.it for Italy and www.albert-kreuz.com for international buyers and the first orders started to come in from abroad. In 2017 the French online shop www.albert-kreuz.fr went online.
After receiving a lot of requests from women, ALBERT KREUZ also launched its first range of women's undershirts. The brand is now getting established for high quality business underwear for women as well.
The headquarters are located in Teltow, south of Berlin, Germany. Together with its loyal customers ALBERT KREUZ is looking forward to further fascinating business expansions in the future.
From the beginning on ALBERT KREUZ focused on quality and tradition MADE IN GERMANY and thereby on the protection of the environment and fair working conditions: short transport, long life high quality products, high-tech fibers with a positive eco-balance as an alternative to classic cotton – all traditionally manufactured in Germany.
That’s what ALBERT KREUZ stands for: invention, design, manufacturing.
Do you want to continue wearing standard underwear? It’s your choice: change to ALBERT KREUZ - men's business underwear for a second skin feeling!